More Aussies to splurge – not scrimp – on sport and music tickets this year

New research reveals how Australians are balancing rising costs with their passion for live events. From major sports to international music acts, find out which experiences are taking center stage this year.

Download our white paper 'More Aussies to splurge – not scrimp – on sport and music tickets this year' to learn more about:

• How Australians are prioritising live entertainment, with a strong focus on sports and international music events
• How VIP experiences and premium seating are emerging as top choices, reflecting a shift toward quality over cost-cutting
• How this trend persists despite rising ticket prices, highlighting Aussies' dedication to unforgettable live experiences