The Swift effect continues: international music artists flock to Australia

Our General Manager Adam Moon says: 

“There is enormous demand for live music concerts in Australia, as demonstrated by the hype around Taylor Swift’s tour. She played to 96,000 people at her opening concert at Melbourne’s MCG, the biggest crowd of her career. That’s extremely encouraging for other tour companies and international artists who might have been toying with the idea of coming to Australia but were unsure of the market for ticket sales.” 

"Major concerts like Taylor Swift's Eras Tour are a catalyst for travel and a significant boost to the local economy of the host city. We've observed a surge in travel bookings surrounding these events. This influx fills hotels, restaurants, and shops, providing a substantial economic uplift to local businesses.                                                                                                         

“Given our distance from the rest of the world, Australians have fewer opportunities to see major artists perform here, so the appetite for it and excitement when artists do come is huge. There is also a fear of missing out among Australian fans because they know it's unlikely that their favourite artist will return any time soon. 

“The increase in shows for the first quarter of 2025 is a good sign and I expect that upward trend to continue. I certainly encourage tour companies and international artists to put Australia on their tour list.”